The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Points: 10.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Moto Mods + YouTube Heroes
Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
Points: 10.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London Client: Unilever - Signal Category: Web / Utility
Points: 10.0
Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Points: 10.0
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Points: 10.0
HRC 2016 Annual Report
Agency: Design Army / Washington D.C. Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
Points: 10.0
Pixel Live Wallpapers
Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
Points: 10.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
Points: 10.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
Points: 10.0
The Professionals Collection
Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Points: 10.0
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC Client: Moogfest Category: Craft / Dynamic Data Visualization
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Points: 10.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Points: 10.0
Kernit Display
Agency: COLLINS / New York Client: COLLINS Category: Typography / Typeface Design
Points: 10.0
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Typography / Static
Points: 10.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Points: 10.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Points: 10.0
Oregon Weather Compass
Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
Points: 10.0
Virgin America's New App
Agency: Work & Co / Brooklyn Client: Virgin America Category: Applications
Points: 10.0
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 10.0
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 10.0
Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming
Points: 10.0
Unknowns
Agency: Grey / New York + Townhouse / New York Client: Canon Category: Ambient / Live Events
Points: 10.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Ambient / Live Events
Points: 10.0
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
Points: 10.0
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
Points: 10.0
Poverty Line Prices
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Points: 10.0
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
Points: 10.0
TacoBot
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online
Points: 10.0
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
Points: 10.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign
Points: 10.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Points: 10.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement
Points: 10.0
Client:
Intel
Title:
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Lenovo
Title:
Moto Mods + YouTube Heroes
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
HUMAN RIGHTS CAMPAIGN
Title:
HRC 2016 Annual Report
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Pixel Live Wallpapers
Category:
Innovation in Design / Digital Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
hmbldt
Title:
hmbldt
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Fruit of the Loom
Title:
The Professionals Collection
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Media Relations
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Travel Oregon
Title:
Oregon Weather Compass
Category:
Websites
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Virgin America
Title:
Virgin America's New App
Category:
Applications
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Youland
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Ambient / Non-Broadcast Video
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Tipping Point Community
Title:
Poverty Line Prices
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Not Easy
Category:
Custom Content
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Campaign
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
