The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Country Rankings
United States
Client
Title
Category
Award
Points
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
Global Nike
Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global Client: Nike Category: Penta Pencil
Points: 100.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 50.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 50.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 50.0
Spectacle of the Real
Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
Points: 25.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Points: 25.0
Bud Light
Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Points: 25.0
The New Airbnb App
Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single
Points: 25.0
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations
Points: 25.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Ambient / Immersive / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Points: 25.0
Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Points: 25.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management
Points: 25.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Points: 25.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Points: 25.0
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
Points: 25.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Points: 25.0
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
Points: 25.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 25.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Mobile
Points: 25.0