The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Rob Reilly: Chief Creative Officer
Client
Title
Category
Award
Points
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Points: 25.0
Whopper Lust
Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
Points: 25.0
Ted Williams - Fight Hunger
Agency: CP+B / Boulder Client: Kraft Category: Brand Transformation / Single
Points: 5.0
Ted Williams - Fight Hunger
Agency: CP+B / Boulder Client: Kraft Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Pizza Hero
Agency: CP+B / Boulder Client: Domino's Category: Mobile Applications/Sites / Branded Games
Points: 5.0
Temptations Sampling Machine
Agency: CP+B / Boulder Client: JELL-O Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Points: 5.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Client: American Express Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Noodle Theft- Officer Dan
Agency: CP+B / Boulder Client: Kraft Category: Consumer Television / :30/:25 - Single
Points: 5.0
Temptations Sampling Machine
Agency: CP+B / Boulder Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Whopper Lust
Agency: CP+B / Boulder Client: Burger King Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Mac & Cheese TV
Agency: CP+B / Boulder Client: Kraft Category: Social Media / Microblogging
Points: 5.0
Remember Me
Agency: CP+B / Boulder Client: MetLife Foundation Category: Branded Content / Online
Points: 5.0
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder Client: American Express Category: Integrated Branding / Consumer Campaign
Points: 5.0
Pudding Face
Agency: CP+B / Boulder Client: JELL-O Category: Social Media / Microblogging
Points: 5.0
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder Client: Kraft Category: Integrated Branding / Consumer Campaign
Points: 5.0
Pizza Hero
Agency: CP+B / Boulder Client: Domino's Category: Brand Transformation / Single
Points: 5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Domino's
Title:
Pizza Hero
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MetLife Foundation
Title:
Remember Me
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0