The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Alex Bogusky
Client
Title
Category
Award
Points
Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 25.0
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Points: 15.0
Bears/Foreign/Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Points: 15.0
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Points: 10.0
Hairy-Mail
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Points: 10.0
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 10.0
Bears
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 10.0
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 10.0
Safe Happens
Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Camo
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
Whudafxup
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 5.0
Gypsycabproject.com
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
UK Angus Banner
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Stackers Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 5.0
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 5.0
Haggar.com/Gentleman's Disagreement
Agency: Crispin Porter + Bogusky / Miami Client: Haggar Category: Microsites / Business to Consumer
Points: 5.0
Decoy
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
VWFeatures.com/GTI Joyride
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
GTI Pinball Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Snapalope Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 5.0
Targets
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
GTI Paddleshift Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Headlights
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
Eat Like Snake Webfilm
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
Points: 5.0
The Fast
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Singing Cowboy
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Points: 5.0
GTI Smoke Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Jam Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Pumps: Tired of Reading
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 5.0
Radio List
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 5.0
Trap
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
King/Brooke Romance
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
Points: 5.0
Manlaws.com
Agency: Crispin Porter + Bogusky / Miami Client: Miller Lite Category: Microsites / Business to Consumer
Points: 5.0
Joggers Anonymous
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Points: 5.0
Trap Banner
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Critique
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 5.0
Rabbit Widget
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Slim Jim
Title:
Camo
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Whudafxup
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Gypsycabproject.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
UK Angus Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Stackers Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Haggar
Title:
Haggar.com/Gentleman's Disagreement
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Decoy
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VWFeatures.com/GTI Joyride
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Pinball Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Snapalope Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Targets
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Paddleshift Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Headlights
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Eat Like Snake Webfilm
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The Fast
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Smoke Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Jam Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pumps: Tired of Reading
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Radio List
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Trap
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
King/Brooke Romance
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Manlaws.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Trap Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Critique
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rabbit Widget
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
