The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
#
One Show
Creative Rankings
Ron Lawner
Client
Title
Category
Award
Points
Beetle Hardhat
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
TruthZine
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 5.0
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Radiovw - Turntable
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0
Careful Campaign
Agency: Arnold Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Radio VW Posters
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0
Aqueduct
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
newbeetle
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Beyond the Banner
Points: 5.0
Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
microbus
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Counter Culture Campaign
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Points: 5.0
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 5.0
Driving Around in Squares
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0