The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago Client: Kolcraft Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Digital / Social Media & Viral Marketing
Points: 15.0
Down Syndrome Answers
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Ambient / Live Events
Points: 10.0
Down Syndrome Answers
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
Points: 10.0
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional
Points: 5.0
The Rainwater Drinking Fountain
Agency: WMcCann / Rio de Janeiro Client: Água Mineral Crystal / Coca-Cola Brasil Category: Ambient / Billboards & Transit - Single
Points: 5.0
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient / Immersive / Installations
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Ambient / Live Events
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Nike On Demand
Agency: R/GA / London Client: Nike Category: Digital / Websites, Mobile, & Banners
Points: 5.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The Suncell Guide
Agency: MRM//McCann / Stockholm Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Careculator
Agency: R/GA / New York Client: Jet.com Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Telenor Företag
Title:
Print Ad Blocker
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Água Mineral Crystal / Coca-Cola Brasil
Title:
The Rainwater Drinking Fountain
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
JetBlue
Title:
FlyBabies
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Vattenfall
Title:
The Suncell Guide
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Jet.com
Title:
Careculator
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0