The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Points: 5.0
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Valspar's Pinterest Analyzer
Agency: FCB / Chicago Client: Valspar Corporation Category: Innovation in Social Media
Points: 5.0
Made Possible By Melbourne
Agency: McCann / Melbourne Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Can't Stop
Agency: R/GA / New York Client: Samsung Category: Innovation in Branded Entertainment
Points: 5.0
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
We Are America
Agency: R/GA / New York Client: The Ad Council Category: Online Films & Video / Long Form - Single
Points: 5.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Points: 5.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Points: 5.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Innovation in Design / Immersive Design
Points: 5.0
Hidden Dangers
Agency: Deutsch / New York Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Points: 5.0
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London Client: Inspiring the Future Category: Under 100K Budget
Points: 5.0
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Boeing Flypaper
Agency: FCB / Chicago Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Points: 5.0
TRUMP
Agency: Mercado McCann / Buenos Aires Client: TyC Sports Category: Under 100K Budget
Points: 5.0
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional
Points: 5.0
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Online Advertising / Banners
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco Client: Mattel Category: Media Relations
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Points: 5.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Innovation in Film / Online
Points: 5.0
The Rainwater Drinking Fountain
Agency: WMcCann / Rio de Janeiro Client: Água Mineral Crystal / Coca-Cola Brasil Category: Ambient / Billboards & Transit - Single
Points: 5.0
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris Client: Mouvement du Nid Category: Media Relations
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Media Relations
Points: 5.0
NIKEiD VR Studio
Agency: R/GA / Buenos Aires Client: Nike Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Textile
Agency: MullenLowe / Singapore + MullenLowe / London Client: Unilever (Breeze) Category: Craft / Typography - Single or Campaign
Points: 5.0
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America and REI Category: Events & Experiential
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient / Immersive / Installations
Points: 5.0
Analog
Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Ambient / Live Events
Points: 5.0
Toddlers Kill
Agency: McCann / New York Client: The Brady Campaign Category: Events & Experiential
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Self-Promotion
Points: 5.0
Device Like No Other
Agency: MullenLowe / Boston Client: American Greetings Category: Events & Experiential
Points: 5.0
BRAVE CUT
Agency: MCCANN / BUCHAREST Client: FUNDATIA RENASTEREA Category: Events & Experiential
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Visual Effects / Animation
Points: 5.0
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Mobile Advertising
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Mobile Advertising
Points: 5.0
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Yeti
Title:
Yeti Logo
Category:
Branding / Logo
Award:
2017 Design Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Apple Watch Nike+
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
The Ad Council
Title:
We Are America
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Inspiring the Future
Title:
Redraw the Balance
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
The Boeing Company
Title:
Boeing Flypaper
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
TyC Sports
Title:
TRUMP
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Telenor Företag
Title:
Print Ad Blocker
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Água Mineral Crystal / Coca-Cola Brasil
Title:
The Rainwater Drinking Fountain
Category:
Ambient / Billboards & Transit - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD VR Studio
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Unilever (Breeze)
Title:
Textile
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Subaru of America and REI
Title:
#MakeADogsBlackFriday
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
American Greetings
Title:
Analog
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
The Brady Campaign
Title:
Toddlers Kill
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
American Greetings
Title:
Device Like No Other
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
FUNDATIA RENASTEREA
Title:
BRAVE CUT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Taco Bell
Title:
TacoBot
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
