The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
D Rose Jumpstore
Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Points: 25.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Points: 25.0
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft
Points: 25.0
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Points: 25.0
Driver Fatigue Technology
Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Points: 25.0
Sorry, I was eating a Milky Way
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Points: 15.0
Angel VS Demon
Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
Points: 15.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Points: 15.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form
Points: 15.0
Facebook 1914
Agency: DDB / Paris Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Bellies
Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Points: 15.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Skit happens!
Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online
Points: 15.0
Live On
Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Points: 15.0
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 15.0
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Points: 15.0
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television
Points: 10.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Points: 10.0
Harden Soul Integrated Campaign
Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
Unique Breeds
Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 10.0
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Points: 10.0
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Headless Chickens
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Points: 10.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
Points: 10.0
Lip-Game
Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Points: 10.0
Barnes Sisters
Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Opposites
Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Points: 10.0
MySmartEye
Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 10.0
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
Points: 10.0
Information is Ammunition
Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Points: 10.0
Science of Music
Agency: DDB Tribal Group / Duesseldorf Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Points: 5.0
AMPAS BRANDING
Agency: 180LA / Santa Monica Client: The Academy of Motion Picture Arts and Sciences Category: Public Service / Brand Identity - Campaign
Points: 5.0
Thoughts
Agency: DDB / New York Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Training Tracks
Agency: BBDO / New York Client: Procter & Gamble + Gillette Category: Online Films & Video / Short Form - Single
Points: 5.0
MySmartEye
Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Storybook For All Eyes
Agency: BBDO and Proximity Thailand / Bangkok Client: Thailand Association of the Blind Category: Public Service / Publication Design
Points: 5.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Smart Communications
Title:
TXTBKS
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Academy of Motion Picture Arts and Sciences
Title:
AMPAS BRANDING
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble + Gillette
Title:
Training Tracks
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Thailand Association of the Blind
Title:
Storybook For All Eyes
Category:
Public Service / Publication Design
Award:
2014 Design Merit Award
Points:
5.0
