The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 75.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 75.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Points: 25.0
Three Little Pigs
Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Points: 25.0
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 25.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
Push to add drama
Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Points: 25.0
The Whole Picture
Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Points: 15.0
The Whole Picture
Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign
Points: 15.0
L'Odyssée
Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
Points: 15.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
A Girl
Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Points: 15.0
Mean Stinks
Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Points: 10.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral Design / Booklets and Brochures
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Points: 10.0
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Points: 10.0
Chaplin Chapters
Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
Points: 10.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
Points: 10.0
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Points: 10.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Points: 10.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Points: 10.0
Life's turns in a Sentence
Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
I have already died
Agency: Publicis / Amsterdam Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Points: 5.0
I Will If You Will
Agency: Leo Burnett / Chicago Client: Earth Hour Category: Integrated Branding / Public Service Campaign
Points: 5.0
Pie Chart
Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
Points: 5.0
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / 60 Second - Single
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Points: 5.0
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Points: 5.0
Audi Social Stunt
Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
I Will if You Will
Agency: Leo Burnett / Chicago Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Points: 5.0
AXE SUPER SENSORIES
Agency: BBH / London Client: Axe Category: Consumer Television / 60 Second - Campaign
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
