The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 50.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 50.0
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt Client: mymuesli Category: Consumer - Package Design / Single or Series
Points: 25.0
Now in Soho
Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing
Points: 25.0
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 25.0
Teladoc Member App
Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Points: 25.0
Dinner Party
Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Craft - Brand Voice / Brand Voice
Points: 25.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 25.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 25.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Points: 25.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 20.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Points: 15.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Points: 15.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Points: 15.0
Just
Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Points: 15.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Points: 15.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Points: 15.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Dear Summer
Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 15.0
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
RelockLove
Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Points: 15.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Mayhem DIY
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
How New York Eats
Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
Más que un auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 10.0
Lufthansa Apple Watch App
Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
Points: 10.0
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Points: 10.0
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Points: 10.0
Never Stop Riding
Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Points: 10.0
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Dear Summer
Agency: the community / Miami Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
British Fashion Council
Title:
Now in Soho
Category:
Craft - Writing / Writing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
The Guardian & Observer
Title:
Dinner Party
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Green Pencil
Points:
20.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Andes Beer
Title:
Hagglers
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Guardian & Observer
Title:
Own Your Weekend. Or Someone Else Will.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
