The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 50.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Points: 50.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 50.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 50.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 50.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 50.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 50.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Design / Print Design
Points: 25.0
Remumber
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam Client: Missing Children Europe Category: Mobile / Utility
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Points: 25.0
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Innovation in Radio
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Experiential / Installations
Points: 25.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 25.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Points: 25.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
Points: 25.0
MANBOOBS4BOOBS
Agency: DAVID / Buenos Aires Client: MACMA Category: Online Films & Video / Short Form - Single
Points: 25.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Points: 15.0
Typevoice
Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
Points: 15.0
Open House
Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
Points: 15.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Escobar Frequency
Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
Points: 15.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Points: 15.0
Whopper Sign
Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Points: 15.0
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 15.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Best of Discipline Pencil
Points:
50.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Design / Print Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Missing Children Europe
Title:
Remumber
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Under 100K Budget
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Utility
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Series I
Category:
Promotional / Posters - Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Klara
Title:
Klarafy
Category:
Innovation in Radio
Award:
2017 Radio Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User-Generated Content
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Webby Awards
Title:
Typevoice
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
