The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Points: 15.0
Typevoice
Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
Points: 15.0
Open House
Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
Points: 15.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Escobar Frequency
Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
Points: 15.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Points: 15.0
Whopper Sign
Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Points: 15.0
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 15.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 15.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Webby Awards
Title:
Typevoice
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Escobar Frequency
Category:
Online / Brand or Product Integration into Storyline
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0