The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Points: 50.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 50.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 50.0
Ash to Art
Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Interactive Video
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Film / Online
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Use of Technology
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
Open your eyes
Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
Points: 25.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Interactive / Online
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Guerrilla Marketing
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg Client: KFC Category: Craft / Writing - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Direct
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Radio
Points: 25.0
One Book For Peace
Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign
Points: 25.0
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles Client: Adidas Category: Craft - Editing / Single
Points: 25.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Magazine - Campaign
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential
Points: 25.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Social Engagement / User-Generated Content
Points: 25.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 25.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming
Points: 25.0
Burning Stores
Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami Client: Burger King Category: Social Engagement / Community Building
Points: 25.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media
Points: 25.0
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
Open your eyes
Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Online Films & Video / Long Form - Campaign
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Under 100K Budget
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Online Advertising / Banners
Points: 15.0
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo Client: IBM Category: Ambient Media / Experiential & Installations
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
Points: 15.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Points: 15.0
Client:
Burger King
Title:
Burger King
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Interactive Video
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Brand Voice
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Reputation Management
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Craft / Writing - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Radio
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Under 100K Budget
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
