An industry insurgent who never got the advertising handbook, Brian Schultz challenges consumers, brands and advertisers to look beyond traditional channels to deliver authentic brand experiences around their product. He is an experiential marketing strategist and producer whose roots are in live entertainment.

As a partner in Magnetic, he comes to this new venture from R/GA where he was Group Director of Live Events. As an Executive Producer, he developed, built and managed OuterActive, the Experiential Marketing arm of CP+B. Through a media-agnostic approach, Schultz produced integrated campaigns for Volkswagen's "Das Auto", Microsoft's "I'm a PC" , and Coke Zero's "Taste Infringement". Advertising Age has yet to comment, but there is speculation of a special issue dedicated to his life's work. Most recently, he worked on Bolthouse Farms' "Baby Carrots", Diageo America's "Cuervo Games", and Kraft Macaroni and Cheese's "You Know You Love It" campaigns.

As someone who walks up the down escalator, Schultz crafts opportunities for consumers to meet brands through hands-on experiences, merging physical and digital environments and creating authenticity for the brand beyond traditional advertising.