Gilbar has led The Marketing Arm's Branded Entertainment practice in Los Angeles for the last six years, working on over 100 different content projects from short films to series to Super Bowl commercials. He’s created award-winning campaigns for Pepsi MAX, including the "Uncle Drew” series (starring NBA All-Star Kyrie Irving), which won two Cannes Lions and has logged more than 80 million views on YouTube, and “Test Drive 2” (starring NASCAR Champion Jeff Gordon), winner of two Clios and Silver and Bronze Pencils at the 2015 One Show. He most recently created the funky and futuristic 30-second TV spot for Pepsi Perfect, the fictional Pepsi product from Back to the Future: Part II, which The Marketing Arm helped launch for real on October 21, 2015.