2017 One Show Branded Entertainment Jury
FRED & FARID
Laurent Leccia is Creative Director of FRED & FARID New York. He has worked for numerous impressive brands such as L'Oréal, Porsche, Diesel, Coca-Cola, LVMH, Pernod Ricard, 1664 Kronnenbourg, Orangina Schweppes, and more recently Remy Cointreau.
He joined Paris’ agency in 2007, at its very debut, and since then he's been part of each major office's launch: Shanghai and New York. Working in different countries gave him an international vision, able to understand and adapt to local markets, digital habits and cultural insights.
Passionate about directing, he was also produced by FRED & FARID, to direct the music video of MAJOR LAZER 'night riders'. His work includes among others, #Notcomingsoon (Louis XIII), which has received top honors from the industry including One Show, NY Festival, D&AD, Cannes Lions, Clio awards…
In July 2016, has been ranked in Adweek Creative 100, as one of the most talented creative of the year.