2017 One Show Branded Entertainment Jury
Founder / Managing Director
Hearts & Science
Mike Wiese is Managing Director for the Content Collective at Hearts & Science, part of Omnicom Media Group, where he leads entertainment and content marketing for Procter & Gamble.
Prior to joining Hearts & Science, Mike was the head of Content and Entertainment at J. Walter Thompson, and helped create iconic and award-winning programs including the Macy’s holiday franchise, “Yes Virginia”, the Rolex documentary film, “The Deepest Dive”, and “FIVE”, a television movie inspired by the Susan G. Komen Foundation that premiered on Lifetime, and won a Gold Pencil at the 2012 One Show Entertainment.
At JWT, Mike was chairman of the branded entertainment juries at the Dubai Lynx and the Clio Awards, and a juror for The One Show Entertainment and D&AD.
In addition to his work with brands, Mike actively develops film and television projects. He co-created and was Consulting Producer on the long-running television series “Storm Chasers” (Discovery) and “BBQ Pit Masters” (TLC / Destination America), both produced through Original Media.
In 2002, Mike launched the branded entertainment practice for the production studio Hypnotic, with the legendary Super Bowl commercial and short film series, “Terry Tate: Office Linebacker”.