The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2017 Film Jury

Gigi Lee

Chief Creative Officer

TBWA Malaysia

Malaysia

Open with Gigi crouching beside editor. She explains her approach, “I love getting my hands dirty, and am always trying to marry the old and new. With digital especially- a strong strategy and idea is essential. Craft too, as it takes the idea to a new level.” In the background, film director looks on warily. He mentally counts her awards tally. About 388 (a good number in Chinese) so far, including several Grand Prixs, Agency of the year, Yellow Pencil, Gold Pencil and Gold lion honours. World’s 12th best ECD (The Big Won), Asia’s Top 10 Creatives (Adobo) plus work in Germany’s M&K Museum’s permanent collection.

Cut to Gigi at her desk. She remembers her past agencies and her work with Tiger Beer, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, ASTRO Broadcasting, and more. She smiles at the bigger and greater challenges ahead.

Cut back to the editing suite. Editor mumbles, “This is going to be a long day”

 

 

 

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