2017 One Show Social Jury

Catherine Gray

Creative Director

BOBBY NYLO

London

Catherine Gray is a Creative Director with almost 20 years’ experience in digital design and advertising. She is credited with creating award-winning campaigns for brands such as IKEA, Virgin and War Child, and has worked for the top-ranked advertising agencies in London, Sydney, and New York.

As Creative Director at MRY, for the past 6 years, she has led brands such as Coca-Cola, Spotify, Sally Hansen, Rimmel London and Listerine - specializing in their social media presence.

As a personal initiative, she created her own social media project on Instagram – '40years40jumpsuits' which received national press coverage, including articles in The Huffington Post and Mashable.

Born in London, Catherine studied print Graphic Design & Advertising at Buckinghamshire College, and took an interest in online soon after graduating. She was head-hunted to work as one of the first ten employees at the legendary Boo.com, during its meteoric ‘boom and bust’ in the dot com bubble. Boo.com was too far ahead of its time, anticipating advances in the online user experience before Internet speeds and mobile devices caught up. This vision gave Catherine the opportunity to pioneer interactive product stories, 360 degree views, and live chat for brands such as DKNY, Paul Smith, and Timberland, during the fledgling Internet.

Catherine’s experience in the dot com world led her to trail-blazing agencies such as Razorfish, Poke London, and Glue. Looking to round out her exposure to the mavens of advertising, Catherine joined powerhouse agency Publicis, then MRY. Having had her fill and played her part in the advertising industry, Catherine is ready to set up her own shop with her own flavor. The shop will be named Bobby NYLO, launching soon...

 

 

 

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