Argentinean-born Guillermo Vega brings his creative expertise to 72andSunny’s New York office as Executive Creative Director. Guillermo uses his global lens to help inspire our creative work. He has lived and worked in New York, Buenos Aires and Sao Paulo.

He was one of the original three founders of the Wieden & Kennedy Sao Paulo office before that he oversaw Latin America as Regional Creative Director for Y&R. He has produced memorable campaigns for brands like Coca Cola, Nike, Land Rover and VH1.

His ideal city is a blend of all of the places he has lived. For now, he lives in historic Dumbo with his wife Luciana and his baby Julio Beltran.