2017 One Show Print & Outdoor Jury

Tereza Sverakova

CCO

Y&R

Prague

Tereza began her career 20 years ago at McCann Erickson Prague. But her love for advertising manifested way before. When she was 17, she attended a demonstration against the Communist regime holding a self made banner saying: “Who if not us, when if not now.” This sentence later became the official slogan of the Velvet Revolution. And remains carved in stone in Prague.

After 3 years, Tereza left to work for other networ;k agencies before returning to McCann Erickson as a CD.

In 2003 she was appointed ECD at DDB Prague. Around that time, she also wrote and directed for Czech television a documentary series about Czech female political prisoners.

From 2007 to 2015 Tereza served as the CD of Leagas Delaney Prague where her main responsibility was Skoda Auto’s local and global communication. Under her lead, Leagas Delaney became the most awarded agency on the market.

For her work she has received numerous national and international awards including Clio, AD&D, New York Festival, Eurobest and 7 Cannes Lions this year.

 

 

 

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