2017 One Show Public Relations Jury
Partner, Global Chief Strategy and Creativity Officer
Karen Strauss leads strategy and creativity at Ketchum, one of the world’s largest and most awarded communications firms with 2,400 colleagues in 100+ offices across 70+ countries. She is an evangelist for courage and creativity in communications. A torchbearer for creative culture, she inspires Ketchum’s global teams to think beyond traditional public relations, brings striking innovation to the communications field, and directs some of Ketchum’s most powerful campaigns.
Karen’s current passion is guiding companies and brands to connect with “the longevity generation,” the enormously lucrative population of Americans 50+ whose loyalties and relationships are in steady flux. She has completed two rounds of research that examines this cohort and launched Ketchum 50+, a specialty dedicated to striking the right chord with this frequently ignored and misunderstood segment. Karen has also been featured on the Cannes Lions Festival of Creativity stage for two successive years, speaking on the topic of age agnostic marketing.