2017 One Show Moving Image Craft Jury

Resh Sidhu

CD/VR/AR/AI

Framestore

New York

Resh is one of the most well-regarded names in Virtual Reality and one of only a handful of women driving the medium forward with her fearless creativity and innovative approach. Resh’s most recent work is the groundbreaking Fantastic Beasts VR experience launching on Google’s Daydream Headset. She is the creative vision and driving force behind the idea, from concepting, creative direction to delivery. Working closely with Warner’s, Google and J.K. Rowling to deliver the most immersive virtual reality experience to date. She has recently been awarded The Voice a Woman Award for her pioneering creative work in Virtual reality. Resh’s influential work is recognized worldwide for its pioneering approach that continues to define and lead the Virtual industry. Since joining Framestore’s VR Studio has become one of the most prolific and awarded virtual reality studios. She continues pushes the boundaries of the medium with an imaginative application of art and technology to create beautifully crafted VR experiences. Her diverse portfolio ranges from immersive virtual and augmented experiences, event based activations, global digital marketing campaigns, strategic road mapping and vision where she uses unfamiliar mediums to drive forward digital transformation. Her work continues to push the boundaries of interactive design and technology to create experiences that connect with consumers on an emotional level.

Her role extends well beyond the scope of creative leadership, she lectures and talks extensively all over the world on designing compelling experiences in VR. She is a motivational speaker and leader, drawing from her years of experience in advertising and marketing. More recently she spoke at Cannes Lions 2016 on Harnessing the Power of VR, inspiring the next generation of creative to think different.

Resh joined Framestore from Award winning innovation agency AKQA in London where, as Creative Director, she led a multi-disciplinary team across a wide client base. Resh has a diverse skillset with specialties in Virtual Reality, creative direction, interaction design, conceptual ideas, strategy and team leadership. She brings a fresh, original and authentic approach to the workplace with her endless energy and enthusiasm. She truly is a one-woman band who can come up with ideas, educate clients, drive immersive workshops and lead her formidable team to seek terrain unexplored.

Resh has worked on a huge variety of award winning projects for clients including J.K. Rowling, Warner Bros, PlayStation, HBO, Xbox, L’Oreal, Nickelodeon, Nissan, Infiniti Red Bull, Nivea and Samsung. She’s a frequent contributing author to publications such as Advertising Age, Campaign USA, The Drum, Financial Times, LLB Online, Marie Claire, and Digi Day, where she has challenged the industry to stop cannibalizing the medium and delivery content that makes it truly indispensable. She was recently named as a leading female pioneer in VR by Marie Claire Magazine.

 

 

 

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