2017 One Show Social Influencer Marketing

George Smith

Director - Digital Brand Development, Global Beverages

Pepsi

George G Smith Jr currently leads digital marketing strategy for the PepsiCo’s Global Beverages Group and their Next-Gen Content studio, Creators League Studios. Over the past decade, George has worked with some of the world’s most recognizable brands creating integrated marketing programs that elevate the consumer experience through content, technology, and experience. In addition to his tenure at PepsiCo, George most recently served as Head of Digital Strategy for Rémy Cointreau USA, where he lead Paid, Owned, and Earned digital media strategies for their luxury spirits portfolio. Other experiences include spearheading early adopter social media and influencer marketing campaigns at Crocs and R/GA, where he helped lead digital and social strategy for brands such as Walmart. He has appeared as a speaker and panelist on numerous occasions from SxSW, Ad:Tech, Internet Week NY, Blog World Expo, Advertising Club of NY and Brand Innovators, where he was named to their "40 under 40 Most Innovative Marketers" in 2013.

 

 

 

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