Advertising, is Alice's wonderland. She dreams, sometimes gets lost and goes adventure in the creative world with a total immersive passion.

Her creative journey started as a atypical copywriter. Never limited herself by a job title-she is a creative person, a strategic thinker as well as a problem solver, who has worked with many key clients for more than 10 years.

She was appointed as the first Chief Creative Officer in dentsu Taiwan in 2014. And within 2 years, she has led the company winning their first Cannes Lion, 8 Grand Prixs in Adfest, Adstar, One Show China…... Not only these achievements made history of dentsu Taiwan, they also set a new winning record for the advertising industry in Taiwan.

Alice just won the 2017 Taiwan Advertisers Association's Outstanding Creative of The Year in Nov., and dentsu Taiwan is now listed by Campaign Asia as one of the top three Taiwan Hottest Agencies in their latest agency creative ranking.