Francois is Grey Advertising Africa’s digital creative director. He combines a solid understanding of technology and what it’s capable of with a flair for ideas. He not only knows what’s trending but more importantly why.

He earned his stripes with a BA honours degree in multimedia from the Vega School of Brand Communication and went on to become a founding member of his own agency, the Firehouse, where he executed digital campaigns for local and international clients including Mutual & Federal, Tiger Brands, Qatar Airways, Thai Airways and UD Nissan.

Francois further explored the digital sphere through a new entity, Digitaal, which scrutinises the way digital projects come to life by looking into the ever-expanding world of open source web tools. He also founded a technology startup called Tree that built brand management and artwork procurement tools for brands such as Volvo and UD Nissan.

Francois is a firm believer in keeping things simple. Since joining Grey, he has taken our digital capabilities from strength to strength.