2018 One Show Direct Jury
Laura is a creative director at 72andSunny Amsterdam. She was born in Buenos Aires, Argentina, and started working in advertising when she was only 19 years old. She works on Axe, and she is responsible for the major shift the brand did two years ago. Before joining 72andSunny, she worked at Fallon London, Madre Buenos Aires, among other agencies.
She could list Lions, Pencils, and One Shows but for her what matters the most is to build brands with a purpose. Work that is thought-provoking and that connects with real people, not only with festival delegates. Over the past year, Laura has also been actively involved in industry events, through judging and speaking (Marketing Week Russia, Inspirational Festival, SheSays Amsterdam), to joining a debate on diversity at D&AD and contributing pieces to several trade media (The Drum, shots).
On a personal note, Laura is currently working on her first feature film. She now lives in the Jordaan with her cat Rocío Oliva. She also feels a bit uncomfortable to talk about herself in the third person.