Perry Fair has worked across virtually every level in the industry. He has experience in multicultural, traditional, digital, social, experiential, events and branded content. Perry has worked on both agency and client side and has been President, Chief Creative Officer, and Chief Digital Officer. He led a 300-person agency at JWT and helped to start TRUE, a non-traditional transcultural agency that started as a 6-person shop and became a $20mm agency with three offices in Los Angeles, Nashville, and New York as well as the number one music TV channel in Paris and a magazine called TRACE. Perry also created WALTER, a start-up agency for start-ups for J. Walter Thompson that was marked as one of the best ideas at SXSW behind the launch of Twitter. And as a client, Perry created and led in the creation of some of the most viewed content for Beats. Perry has worked with and won awards for some of the biggest brands in the industry and has also written and sold a full-length feature, "The Four Horsemen" to Intrepid Pictures.