While some may attribute Rob's signature "pained look" to his pursuit of great ideas, he would offer a different take — his love of soccer and its sad intersection with his pathetic, aging body. He was a standout player in high school, but a so-so career as a Division One college athlete and a decade of fruitless fat-guy pickup games have led him to an excruciating realization: With every passing second, he is rapidly getting worse at the thing he loves.

Luckily, the opposite seems to be at work for his advertising career. He's currently solving the world's beef problems as the Creative Director for Burger King in the US, the UK, Spain and Germany while setting the defibrillator on high to pump life into one of the greatest clothing brands in history, Haggar. A writer to the core, he also has contributed to some of CPB's most award-winning campaigns, most notably MINI Counterfeit. Though he'd trade it all in for some new knees and David Beckham's hair.