After spending some time in a traditional agency, Sam, 32, got addicted to interactive communication and never wants to go back. He started as a copywriter in 1996 but soon got involved in concept creation. Six years ago he became Creative Director at These Days, Antwerp, where he works together with a team of 13 communication afficionados. Recently Sam became Creative Partner. For clients such as Nokia, Pioneer, Chiquita, Greenpeace, Yellow Pages and Mobistar he and his team brought home, among others, two Gold Future Marketing Awards (London), a Bronze Epica, three Eurobest diplomas, three Cannes Diplomas, a Bronze Lion, five Belgian Cyberlions, Grand Prix at the European Brand Activation Awards and several awards and diplomas in the local competions Night of the Internet and Creative Club of Belgium. These Days is an independent, full service communication agency specializing in brand interaction. All 55 of them are devoted to creating effective communication in order to build deeper and more intense relationships between brands and consumers. These Days is based in Antwerp and in London.