The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2006 Jury

Chuck McBride

TBWA

San Francisco

Executive Creative Director After starting his career in San Diego at Franklin & Associates, Chuck McBride moved to Los Angeles and worked on Lexus at Team One Advertising. Subaru at Wieden + Kennedy/Philadelphia followed. He then moved on to Goodby, Silverstein & Partners in San Francisco, where he worked on Isuzu and launched the "got milk?" campaign. Levi's at Foote, Cone and Belding was next. Then he reunited with Wieden to work on Nike. In 15 years, Chuck has garnered every major creative and effectiveness award in the business including an Emmy. He was named Creative all-star in 1999 and MVP in 2001 by AdWeek Magazine. Also, Boards magazine just named him the #1 Creative Director in the world. And since being at TBWAChiatDay San Francisco he has lead a relatively small group of people to be ranked twice in the top ten creative agencies of the world by the Gunn Report with his work on Fox Sports and adidas. At the 2005 festival, his work won more Cannes film lions than any other US agency.

 

 

 

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