Chief Creative Officer, Managing Partner Peter joined Carmichael Lynch in late 2004, where he oversees all creative work at the agency. CL's clients include award-winning accounts such as Harley-Davidson motorcycles, Porsche automobiles, A.G Edwards and Gibson guitars. Prior to Carmichael Lynch, Peter was executive creative director at 180 Amsterdam. In 2004, 180 Amsterdam won three Gold Lions and two Bronze Lions for client Adidas at Cannes, and was one of Cannes' top three agencies of the year. Earlier in the year, Adidas was named Client of the Year at New York's One Show, with 180 Amsterdam bringing home pencils in Consumer Television, Design, Posters and Innovative Marketing. Peter came to 180 from Fallon Minneapolis, where he worked on "Buddy Lee" for Lee Jeans, Holiday Inn, Nordstrom, Miller Lite and Citibank. Before coming to Fallon, Peter served as executive creative director of Chiat/Day Toronto, and began his career in Chicago, where he worked on Anheuser-Busch at DDB Chicago.