Columbia University architecture graduates Jesse Seppi and Vivian Rosenthal joined forces in 2001 to found Tronic, a digital media entertainment studio. Tronic have been called "visual futurists" for their uncanny ability to tap into our collective future and create new realities of form and experience. Their vision of the world forces us to re-examine what we know to be true, as we are pulled into their synthetic manipulations of reality that push and pull on our senses. Over the last eight years, Seppi and Rosenthal have designed and implemented over a hundred projects for Sony, Samsung, Hitachi, Nike, Adidas, Take 2 Games, Comcast, GE and Microsoft, among many others. They have worked to eliminate lines delineating one form of creative media output from another by combining architecture, animation, installation and interactivity through new uses of technology to create visually striking and conceptually based work.