Mark Pytlik is the Founder and MD of the London and New York-based interactive production company Stinkdigital. Since its launch in January 2009, the Stink offshoot has been responsible for some of Europe's most recognized digital work. The company's first major interactive campaign as a company (Philips “Carousel”) won a Silver Cyber Lions and a Film Grand Prix in Cannes 2009 as well as a Webby Award for Best Consumer Electronics site in 2010. More recent accolades have come for its work for Diesel, Hugo Boss, Wrangler, Lexus, Nike and Ikea. It's epic 15-minute interactive film for Lexus, “Dark Ride”, was recently named the FWA People’s Choice winner for 2010.

A former music journalist, Mark is also the author of the Bjork biography Wow & Flutter and a longtime contributor to Pitchfork Media. He divides his time between London and New York.