The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
J. Walter Thompson Worldwide
Client
Title
Category
Award
Points
Touchable Ink
Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Design / Print Design
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Experiential / Installations
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Points: 25.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Craft / Dynamic Data Visualization
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Websites
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: User-Generated Content
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient / Immersive / Installations
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Websites, Mobile, & Banners
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: User Activation
Points: 10.0
Tiger In Suburbia
Agency: J. Walter Thompson / London Client: WWF Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Social Engagement / User-Generated Content
Points: 10.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Innovation in Branded Entertainment
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Innovation in Social Media
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Print / Flat & Dimensional
Points: 5.0
Unsafety Check
Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Websites / Utility
Points: 5.0
Shower Battle
Agency: J. Walter Thompson / Shanghai Client: SAKURA Category: Craft / Illustration - Single or Campaign
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential
Points: 5.0
Puma Beatbot
Agency: J. Walter Thompson / New York Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Utility
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Ambient / Live Events
Points: 5.0
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York Client: Vice Media Category: Mobile Advertising
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Community Building
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India Client: The Hindu Category: Publications
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Use of Technology
Points: 5.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York Client: Atados Category: Digital / Social Media & Viral Marketing
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto Client: White Ribbon Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota Client: Natalia Ponce de Leon Foundation Category: Integrated Campaign
Points: 5.0
Slip Up
Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Broadcast / Short Form - Single
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Digital / Social Media & Viral Marketing
Points: 5.0
38 Years Later
Agency: J. Walter Thompson Puerto Rico / San Juan, PR Client: Triple S Category: Broadcast / Long Form - Single
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Public Relations
Points: 5.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam Client: ING Nederland Category: Data Visualization / Static
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Innovation in Direct
Points: 5.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Innovation in Direct
Points: 5.0
A Tale of Two Cities
Agency: J. Walter Thompson / India Client: The Hindu Category: Innovation in Responsive Environments
Points: 5.0
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing - Single
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
Points: 5.0
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto Client: Hotels.com Category: Branded Social Post / Real-Time Response
Points: 5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Design / Print Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
User-Generated Content
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
User Activation
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Tiger In Suburbia
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Beatbot
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Vice Media
Title:
Don't Skip Your Prostate
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Publications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Atados
Title:
Donate the Bars
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Triple S
Title:
38 Years Later
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Gaming
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
