The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 75.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 75.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
A Girl
Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Points: 15.0
Mean Stinks
Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Points: 10.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral Design / Booklets and Brochures
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Points: 10.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Points: 10.0
Life's turns in a Sentence
Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
I Will If You Will
Agency: Leo Burnett / Chicago Client: Earth Hour Category: Integrated Branding / Public Service Campaign
Points: 5.0
I Will if You Will
Agency: Leo Burnett / Chicago Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pajamas
Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
Points: 5.0
One to One
Agency: Leo Burnett / Toronto Client: One to One Category: Brand Identity / Brand Identity - Single
Points: 5.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
Points: 5.0
Will and George Come to Life
Agency: Arc Worldwide / Chicago Client: Chicago Shakespeare Theater Category: Experiential
Points: 5.0
The Street House
Agency: Leo Burnett, Toronto / Toronto Client: Raising The Roof Category: Experiential
Points: 5.0
Free a Tree!
Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Free a Tree!
Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Mobile Applications/Sites / Promotions
Points: 5.0
77+ Anniversary Invitation
Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Self-Promotion / Single or Series
Points: 5.0
Cook Without the Book
Agency: Leo Burnett / Toronto Client: Leo Burnett Category: Self-Promotion / Single or Series
Points: 5.0
www.fiat500.de
Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability
Points: 5.0
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Points: 5.0
Human Coupons
Agency: Leo Burnett / Toronto Client: IKEA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Points: 5.0
Unlimited Love Billboard
Agency: Leo Burnett / Chicago Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Points: 5.0
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Category: Package Design / Single or Series
Points: 5.0
ODORS
Agency: leo burnett colombia / Bogota Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
Points: 5.0
Skyscrapers
Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Collateral / Posters - Campaign
Points: 5.0
Chicago: On a scale from 1-10
Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
Points: 5.0
Heat
Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
Points: 5.0
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Recipeace Posters
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Posters - Series
Points: 5.0
Suicide
Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
Points: 5.0
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Points: 5.0
Helping London Look It's Best
Agency: Leo Burnett London / London Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Street House
Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Points: 5.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
One to One
Title:
One to One
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Pantone
Title:
Pantone Queen
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
77+ Anniversary Invitation
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Cook Without the Book
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Human Coupons
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Wailing Walls against Injustice
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Sprint
Title:
Unlimited Love Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Chicago: On a scale from 1-10
Category:
Publication Design / Book Layout Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Heat
Category:
Publication Design / Book Layout Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
