The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt Client: mymuesli Category: Consumer - Package Design / Single or Series
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 20.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Points: 15.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Points: 15.0
Just
Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Points: 15.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Mayhem DIY
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Points: 10.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 10.0
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising
Points: 5.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
#remembershafilea
Agency: Leo Burnett / London Client: Karma Nirvana Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Points: 5.0
Jailbnb
Agency: Leo Burnett / San José Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Smith Menu
Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava Client: J&T Bank Category: Craft - Sound Design / Sound Design
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
One Second
Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Points: 5.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 5.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Points: 5.0
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile
Points: 5.0
People
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Points: 5.0
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Points: 5.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile
Points: 5.0
We Hear You
Agency: Leo Burnett / Chicago Client: McDonald's Category: Consumer - Television / 30 Second - Single
Points: 5.0
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Points: 5.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Craft - Animation / Animation
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Green Pencil
Points:
20.0
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
J&T Bank
Title:
PlayDowJones
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
5.0
