The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Points: 25.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 15.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Installations
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Data Visualization / Dynamic
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Architecture Enhancement
Points: 15.0
Titanfall 2
Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events
Points: 15.0
The Dilemma
Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
Points: 10.0
Anamorphose
Agency: DigitasLBi France / Paris Client: Ruinart Category: Innovation in Design / Motion Graphics
Points: 10.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo Client: Nike Category: Branding / Brand Installations
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Points: 10.0
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Promotional / Collateral / Posters - Single
Points: 10.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
The Cliché
Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo Client: Heineken Category: Experiential / Live Events
Points: 10.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Integrated Digital & Physical Product
Points: 5.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Print / Flat & Dimensional
Points: 5.0
TravelClick Hotel Room Booking Engine
Agency: DigitasLBi / New York Client: TravelClick Category: Craft / Information Architecture
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Points: 5.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne Client: Renault Category: Online Advertising / Banners
Points: 5.0
Apartment Stores
Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Self-Promotion
Points: 5.0
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Mermaid
Agency: Publicis Conseil / Paris Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Points: 5.0
Alive Spots
Agency: BBH India / Mumbai + Black Sheep Live / Mumbai Client: Abbott India Category: Innovation in Radio
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Data Visualization / Dynamic
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago Client: Whirlpool Category: Online / Short Form - Single
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Points: 5.0
Be Pop Cultured - Blac Chyna
Agency: Bartle Bogle Hegarty / Los Angeles + Smuggler / Los Angeles Client: E! Entertainment Category: Craft - Writing / Writing - Single
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Points: 5.0
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Points: 5.0
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Points: 5.0
Apartment Stores
Agency: Nurun / Paris Client: Delamaison Category: Experiential / Guerilla
Points: 5.0
Been There, Made That
Agency: Publicis / Seattle Client: Visit Seattle Category: Online / Long Form - Campaign
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London Client: PCUK Category: Television / Long Form - Single
Points: 5.0
I'm Moving to Canada
Agency: Publicis / New York Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Points: 5.0
How New York Eats
Agency: BBH / New York Client: Seamless Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Electronic Arts/ Respawn Entertainment
Title:
Titanfall 2
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Heineken
Title:
The Dilemma
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Ruinart
Title:
Anamorphose
Category:
Innovation in Design / Motion Graphics
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Cliché
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
TravelClick
Title:
TravelClick Hotel Room Booking Engine
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Abbott India
Title:
Alive Spots
Category:
Innovation in Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
E! Entertainment
Title:
Be Pop Cultured - Blac Chyna
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Visit Seattle
Title:
Been There, Made That
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
PCUK
Title:
Coming of Age
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
I'm Moving to Canada
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Seamless
Title:
How New York Eats
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
