The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile
Points: 25.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Points: 15.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
Points: 10.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Online Films & Video / Short Form - Single
Points: 5.0
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Branding / Rebranding
Points: 5.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Branding / Brand Installations
Points: 5.0
Fencing
Agency: Saatchi & Saatchi Canada / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Points: 5.0
It’s Time To Shine Challenge
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Alpargatas - Mizuno Category: Gaming
Points: 5.0
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Every Pixel Counts (spots seq 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Digital / Social Media & Viral Marketing
Points: 5.0
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Next Awards Category: Craft / Writing - Single
Points: 5.0
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Craft - Direction / Direction - Single
Points: 5.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Craft - Writing / Writing - Single
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Integrated Branding
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Points: 5.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Experiential / Live Events
Points: 5.0
Maues Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
Points: 5.0
The Heart
Agency: Saatchi & Saatchi / London + MJZ / London Client: VISA Europe Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
Fencing
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Alpargatas - Mizuno
Title:
It’s Time To Shine Challenge
Category:
Gaming
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
D&AD Next Awards
Title:
Every Pixel Counts (spots seq 1)
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
D&AD Next Awards
Title:
Every Pixel Counts (Bunch)
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Ambev - Guaraná Antarctica
Title:
The Book Of Wara'ná
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Ambev - Guaraná Antarctica
Title:
Maues Posters
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0