The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 25.0
Travel Before It's Not Fun Anymore
Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Points: 15.0
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Sexy Times
Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 15.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco de Mer Category: Craft - Direction / Direction
Points: 10.0
Is Mankind?
Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Craft - Writing / Writing
Points: 10.0
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation
Points: 10.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Points: 10.0
Equal Future
Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
The Letter
Agency: HEIMAT / Berlin Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 10.0
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Points: 10.0
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Cinematography / Cinematography
Points: 5.0
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Points: 5.0
All From One
Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Past
Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 5.0
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Points: 5.0
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Points: 5.0
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Art Direction / Art Direction
Points: 5.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 5.0
The Letter
Agency: HEIMAT / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production
Points: 5.0
Fungus
Agency: TBWA\Santiago Mangada Puno / Makati Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Noise
Agency: Grid Worldwide / Johannesburg Client: Anti Establishment Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 5.0
The Letter
Agency: HEIMAT / Berlin Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
The New Desk Phone
Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Coco De Mer
Title:
Coco De Mer - X
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Flight Centre, Student Flights
Title:
Travel Before It's Not Fun Anymore
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Tiger Brands
Title:
Sexy Times
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Apple
Title:
World Gallery
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Coco de Mer
Title:
Coco de Mer - X
Category:
Craft - Direction / Direction
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Is Mankind?
Category:
Craft - Writing / Writing
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Malak and the Boat
Category:
Craft - Animation / Animation
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Flight Centre, Student Flights
Title:
Beer Fest
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Miller Coors
Title:
Pride Coaster Poster
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
PAST
Title:
All From One
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
PAST
Title:
Past
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Airbnb
Title:
#OneLessStranger
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Peerless Products Manufacturing Corporation
Title:
Fungus
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Anti Establishment
Title:
Noise
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix the Rat
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
TBWA Singapore
Title:
The New Desk Phone
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0