The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
Points: 5.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Craft / Interface Design
Points: 5.0
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati Client: Smart Communications Inc Category: Under 100K Budget
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul Client: Amnesty International Category: Under 100K Budget
Points: 5.0
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Craft / Illustration - Single or Campaign
Points: 5.0
Dirty Watercolor
Agency: TBWA\Santiago Mangada Puno / Makati Client: ABS CBN FOUNDATION Category: Media Relations
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations
Points: 5.0
Blamé
Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential
Points: 5.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Ambient / Immersive / Digital Installations
Points: 5.0
GAYNZ
Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 5.0
SIGNEMOJI
Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Points: 5.0
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
Points: 5.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 5.0
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Direction - Single
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Dude vs Pensioner
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single
Points: 5.0
Babe vs Mom
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single
Points: 5.0
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Points: 5.0
SIGNEMOJI
Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Points: 5.0
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign
Points: 5.0
Expedia Train
Agency: 180LA / Santa Monica Client: Expedia Category: Craft - Writing / Writing - Single
Points: 5.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Digital / Interface Design
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Points: 5.0
Loving the night 2
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 5.0
GAYNZ
Agency: TBWA\ / Melbourne Client: ANZ Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast
Points: 5.0
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb, Inc. Category: Online / Live Webcast
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Project Consent
Agency: Juniper Park\TBWA / Toronto Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Burns & Smiles
Title:
Halloween
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Holiday Packing
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Smart Communications Inc
Title:
Snapchat Bug
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Scania
Title:
The Scania Clock
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Dude vs Pensioner
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Babe vs Mom
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / App Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Holiday Packing
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Train
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
McDonald's
Title:
McTrax
Category:
Digital / Interface Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
McDonald's
Title:
Loving the night 2
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
