The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
InstantDJ
Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Points: 25.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals
Points: 25.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
Points: 10.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Points: 10.0
The Hashtag 500
Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Points: 10.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Social Media Page by a Brand
Points: 5.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Points: 5.0
Dove: Dear Media
Agency: SapientRazorfish / New York Client: Dove Category: Branded Social Post / Real-Time Response
Points: 5.0
#BallersIntroContest
Agency: 360i / New York Client: HBO Category: Social Engagement / User-Generated Content
Points: 5.0
Santa Project
Agency: FigliuloandPartners / New York Client: Macy's Inc Category: Social Engagement / Community Building
Points: 5.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Craft / Writing
Points: 5.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Social Media Page by a Brand
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Reyka Vodka
Title:
Holiday Wishes
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Dove
Title:
Dove: Dear Media
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0