The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
The Adventures of Little Brush Big Brush
Agency: R/GA / London Client: Unilever - Signal Category: Web / Utility
Points: 10.0
Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Points: 10.0
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Points: 10.0
Pixel Live Wallpapers
Agency: B-Reel / Los Angeles Client: Google Category: Innovation in Design / Digital Design
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York + Current Studios / New York Client: Tribeca Film Institute Category: Branding / Brand Installations
Points: 10.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Points: 10.0
Kernit Display
Agency: COLLINS / New York Client: COLLINS Category: Typography / Typeface Design
Points: 10.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
Points: 10.0
Virgin America's New App
Agency: Work & Co / Brooklyn Client: Virgin America Category: Applications
Points: 10.0
Unknowns
Agency: Grey / New York + Townhouse / New York Client: Canon Category: Ambient / Live Events
Points: 10.0
FlyBabies
Agency: MullenLowe / New York Client: JetBlue Category: Ambient / Live Events
Points: 10.0
Gun Crazy
Agency: Grey / New York + Supply & Demand / New York + Rival School Pictures / New York + Townhouse / New York Client: States United To Prevent Gun Violence Category: Ambient / Non-Broadcast Video
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Points: 10.0
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York Client: P&G / Coty Category: Brand Voice
Points: 10.0
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
Points: 10.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: User Activation
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Digital / Game Design
Points: 10.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
Points: 10.0
Swap
Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Points: 10.0
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single
Points: 10.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Client: Pantene Category: Integrated Branding
Points: 10.0
OFFF By Night 2016
Agency: Mill+ / New York + The Mill / New York + Fall on Your Sword / Brooklyn Client: Mill+ Category: Motion Graphics / Title Sequences
Points: 10.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Points: 10.0
The Alternative Facts Game
Agency: The Alternative Facts Game / America Client: The Alternative Facts Game Category: Self-Promotion
Points: 10.0
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London Client: Moët Hennessy USA Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Points: 10.0
Oscars
Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Points: 10.0
The Hashtag 500
Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Google
Title:
Pixel Live Wallpapers
Category:
Innovation in Design / Digital Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
hmbldt
Title:
hmbldt
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
COLLINS
Title:
Kernit Display
Category:
Typography / Typeface Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Virgin America
Title:
Virgin America's New App
Category:
Applications
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
States United To Prevent Gun Violence
Title:
Gun Crazy
Category:
Ambient / Non-Broadcast Video
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Not Easy
Category:
Custom Content
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
User Activation
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
84 Lumber
Title:
The Journey
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Pantene
Title:
#DadDo
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mill+
Title:
OFFF By Night 2016
Category:
Motion Graphics / Title Sequences
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
The Alternative Facts Game
Title:
The Alternative Facts Game
Category:
Self-Promotion
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0