The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Clothing
Award
Agency
Client
Title
Category
Annual ID
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Craft - Editing / Editing
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Consumer - Websites / E-Commerce
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI Category: Consumer - Experiential Advertising / Guerilla
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Other Branded Content / User Generated Content
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer Category: Craft - Editing / Editing
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Websites / Branded Games
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer Category: Craft - Direction / Direction
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Editing / Editing
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Baggage Handlers
Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
The Language of Fashion
Agency: OgilvyOne Worldwide / Barcelona
Client: LA REDOUTE Category: Consumer - Advertising / Banners
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Advertising / Advertising
Shape Your Time
Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client: Cartier Category: Craft - Cinematography / Cinematography
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Faces of the City
Agency: 180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam
Client: Benetton Category: Innovation - Print / Print
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: CSR - Publications / Publications
Never Stop
Agency: Mekanism / San Francisco + Sister / San Francisco
Client: The North Face Category: Craft - Editing / Editing
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client: Nike Category: Consumer - Television / Over 60 Second - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
A Parisian Winter Tale
Agency: Scholz & Friends / Berlin
Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Nike "Engine" - CHRLX
Agency: CHRLX / New York City
Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland
Client: Nike US Football Category: Craft - Direction / Direction
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series