The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Retail
Award
Agency
Client
Title
Category
Annual ID
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Craft / Photography
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Experiential / Customer Experience / CX
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Production Design
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Current Event Response
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Craft / Data-Driven Personalization
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Billboards & Transit / Series
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client: Uber Eats Category: Craft / Writing
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Building / Brand Personality
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Real-Time Data
Window Shopping
Agency: Rethink + IKEA
Client: IKEA Category: Experiential & Installations / Brand Installations
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Influencer Marketing / Multi-Channel
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Digital & Online / Ecommerce
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Innovation & Transformation / Innovation in Moving Image Craft
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Brand Partnerships
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand-Side / External Agency Collaboration
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Social Post / Real-time Response
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Innovation & Transformation / Innovation in Data
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Don't Run Out
Agency: Kamp Grizzly / Portland
Client: Uber Eats Category: Online-only Films & Video / Over 60 Seconds - Single
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Experiential / In-Person Events
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: UX / UI / Utility / Ecommerce
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Custom / User-Generated Content
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: User-Generated Content
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Ecommerce
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Magazine / Series
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Customer Experience / CX / In-Person
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
Wear 'Em Out Store
Agency: Edelman / New York + United Entertainment Group / New York
Client: eBay Category: Events / In-Person
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Active Engagement / Call to Action