When I graduated from Swinburne Faculty of Design, I remember what my university teacher said to me and has inspired me ever since. She said, “The worst thing a designer can do is not get noticed.” And from those words, I realized that it wasn’t so much about making something look good, but creating an emotional response that meant more than just a pretty picture. With this motivation, I continued to push myself to make my work bold, confident and memorable. After working for 5 years at Clemenger BBDO Melbourne, I decided it was time to spread my wings and fly on my own. Learning new techniques and stepping outside my comfort zone is how I want to grow as a designer.