Cedric Kiefer works as an artist and designer in Berlin. Together with Julia Laub in 2010 he founded onformative, a design studio specialized in generative art and design. For him the generative design process presents a new way of thinking and a new approach on how to bring ideas to life in a more effective and efficient way. At the intersection of design, technology and art he develops innovative, cross-media solutions for customers in the domains of culture, economical and education that ranges from data visualizations to interactive installations to experimental generative art projects. Among others, his projects has been shown at Ars Electronica, MoCA Montreal and MoDA China. Besides that he teaches interaction design at HAWK Hildesheim and works as author for Weave Magazine.