Young Guns

It is possible that Merel Witteman sources her creative power from her golden tresses, but it is far more likely that it comes from a deeper, darker, smellier, slimier place, somewhere beyond her hair follicles. In a time where society is obsessed with the execution and often forgets the substance behind it Merel Witteman is here to stand up for the idea and isn't afraid to give people what they think they don't want. Unlike many art and design devotees pretty isn't necessarily what pleases this young creative who is a full time art-director at KesselsKramer and one half of the creative duo Met/Zonder studio. Don't judge this book by its pretty cover, Merel is not afraid to get her hands or her ideas a little dirty. Her work is simple, clear and inevitable humourous, preferably with a cheeky wink and is undoubtedly a reflection of someone who sees the world from a perspective most people have steered clear of. Merel has an ability to see the creative potential in an idea and then dig beyond that; always looking for the rough edges and dirty little secrets hiding in a sea of 'perfection'.

Currently I am working as an art director at KesselsKramer, Amsterdam. Most of the time I work together with my creative partner in crime: Maartje Slijpen. I like coming up with ideas and finding the best shape, material and media to bring those ideas to life. Besides working together with different artists, I also like to film, design and built projects myself.