Young Guns 15

Young Guns 15 WINNERS

 

2017 — Now under the umbrella of The One Club for Creativity, Young Guns 15 returned the competition to an open entry process, encouraging young creatives from a broad range of disciplines to apply. By seeking out talent from beyond the design and advertising worlds, Young Guns 15 received a record number of entries from more than 40 countries.

The YG15 Jury was made up of nearly 50 acclaimed creatives, equally balanced between men and women, and with just over half of them past Young Guns winners themselves. After nearly two months of careful deliberation, the jury selected 84 entrants for a finalist list — the first time in Young Guns history that the finalists were publicly revealed. The final round of judging took place in New York City, with both private voting and open debate from the judges leading to the 32 winners below.


YG15 Creative Choice Award

For the first time in Young Guns history, the One Club for Creativity was pleased to announce the Young Guns Creative Choice Award. We encouraged the global creative community at large to explore the works of this year's class of Young Guns winners, and to select which one winner they believe stood above all others, even in this rarified group of superstars.

The winner of the first ever Young Guns 15 Creative Choice Award is SJ.

 

Ricardo Gonzalez

Letterer + Typographer

Based In: Brooklyn, NY
Originally from: Durango, Mexico
itsaliving.nyc

IT’S A LIVING is not just a statement but it is also a life philosophy for Ricardo Gonzalez, a designer, and artist from Durango, Mexico currently living in Brooklyn. His signature script style can be easily recognized from large scale murals to commercial work for some of the biggest brands to a simple sticker in the streets.  

The ambiguity in the typographical messages continually creates a dialog between the viewer and the artwork. “A word is an image” and an image can be interpreted in so many ways, the direct approach of typography has been an exploring path where the main goal is to question our daily living and to produce a positive impact. After all, it’s a living.

Selected Clients: Armani Exchange, Nike, Mercedes Benz, Google, Microsoft, Pepsi, Budweiser, Bloomberg Business, Vice, Sprite, Lululemon, MTV, Yahoo!, Nissan, VH1, Coca Cola, Revlon, KRINK, Bing Bang Jewelry, Oprah Magazine, AIGA, Bowers & Wilkins, Harper Collins, New York Botanical Garden, Bucketfeet, ComplexCon & Stussy.

California Dreaming Agency: Ricardo Gonzalez Client: Chinese Laundry Category: Young Guns 15 / Year: 2017
Change The Future Agency: Ricardo Gonzalez Client: PangeaSeed Foundation / Sea Walls Category: Young Guns 15 / Year: 2017
Here Today, Gone Tomorrow Agency: Ricardo Gonzalez Client: Pow Wow D.C. Category: Young Guns 15 / Year: 2017
LUMINE Agency: Ricardo Gonzalez Client: LUMINE Category: Young Guns 15 / Year: 2017
Better Times Agency: Ricardo Gonzalez Client: 1AM Gallery Category: Young Guns 15 / Year: 2017
Just Refined Enough Agency: Ricardo Gonzalez Client: 1800 Tequila & Complex Category: Young Guns 15 / Year: 2017

 

 

 

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