On a mission to bring sound to every space, this is an integrated campaign prepared to launch Bang & Olufsen into the next realm of audio technology. Challenging the quality and innovation of B&O products, The Big Bang & Olufsen will fill and elevate cosmic space through sound. Partnering with NASA to undertake the challenge of engineering an audibly universal sound, Bang & Olufsen will rejoin the cultural conversation and push the boundaries of sound. B&O will be the only audio company to create and enter its own space race. Implementing digital and experiential media channels such as social media, retail displays, and virtual reality, B&O will demonstrate the power of creating sound for every space.